Reputation management tools, free and paid

There's only one Internet, and that makes it easier to effectively track your brand's reputation than ever before. Dan Schwabel takes a look at free tools for online reputation management in this article; this may be all the information you need. But if you're seeking enterprise-level support, here's Dan's rundown on paid tools, too. Alternately, you could hire a pro like Katie Payne. As Katie says, "if you treasure it, you must measure it."